Once you have completed the design of your good "keyword" HTML Meta-tags  everyone of your potential customers will find you FIRST  when they are searching for someone who sells what you provide, PROVIDING,  you have informed the  14 major Search Engines and indexes  what those keywords are by placing them in your html 'keyword" metatags (invisible to website visitors) and they appear as well in the text of applicable web-page. Those 14 search engines handles 95% of the daily traffic on the WWW of 341 million inquiries. 

Avoid many of the thousands of other so called search engines offering you a "link". Visit the site before you provide your link and you'll discover many are nothing but chronological listing, on which the last listing is erased as each new one is added to the limited list, 

That also means informing the trade-boards, list-servers, "links", web-crawlers, spiders, bots, robots, news-groups and search engines of your existence.

Which engines should I target?

How much is my traffic really worth?

How to achieve better visibility

Title Tag Double Vision

Banned from InfoSeek?

Yellow Page Troubles

WHICH ENGINES DO I TARGET?

With thousands of search engines on the Web today, it's obviously

impossible to achieve good search positions on all your keywords across

all these engines. Traditional thinking on the web is "The more engines

you submit to, the more traffic you get." This simply isn't true. In

reality, there are several critical factors which affect your search

engine traffic including:

a) Your position in the search engine's result list

b) The amount of traffic that search engine gets

c) Indexes are more important than search engines

d) trade-boards, list-servers and newsgroups and reciprocal 

links on othe rnon-competitive sites are more important

in bringing your web-site to the attention of potential

customers than responses by search engines to inquiries made

by potential customers.

e) Is the search engine a consumer mall or an industrial OEM

and commodities resource catering to commercial commerce

f) Do you have "links" on other complementary but non-competing

sites ?

As far as search engines are concerned, if you want to generate maximum

traffic in practical terms, focus on the TOP 14 engines. These

leading engines  account for 95% of search engine traffic. If

you haven't achieved a good position in those key search engines, there's

little point in being listed well on the index that few web

users know exist, and even fewer have used.

Out of 30,000, I carefully select the 14 major indexes to register

with, according to industry category, product relevance and your defined

geographic marketplace. That can be accomplished for only $1500 to $6,000,

because I use customized software that automates many of the procedures.

If registered manually, one by one, it would cost $24,000 to perform this

registration process. Once done this advertising remains perpetually

visible to more than 300 million voters, whenever they use any one of 

"keywords" that identifies you as the supplier. That's what makes the

Internet so revolutionary.

PREREQUISITES BEFORE REGISTRATION OF YOUR WEBSITE

•  Question a 450 million keyword database about which of up to 50,000 keywords
  are most frequently used on each of the 14 search engines
• Choose the right keywords for your website - Free top 500 keywords CLICK HERE
• Select and insert the top 100 into the html metatag
• rewrite the text of that web-page so the keywords appear in the text
• Pick a domain name that when used as a search word on a search engine
  produce results in terms of listings fitting your products and services
• Target a specific search engine with each one of the pages of your website
• Do a search with each one of your keywords and notice who ranks in the
  first 5 positions. View their metatags, Emulate them.

HOW MUCH IS MY TRAFFIC REALLY WORTH?

Not all the different Search Engine's visitors are worth the same amount

of money to you in terms of sales they generate. A reasonable rule of

thumb is that initially you will generate $2 in sales annually for every

dollar you spend on the wages of a Search Engine Marketing (SEM)technician 

to refine your website and place the free registrations. That can reasonably 

be expected to  grow to $16 in sales for every dollar of SEM budget by

the fifth year. A test budget of $1,000 to $3,000 will corroborate these

projections which remain valid as well for an annual budget of $300,000 for

$5 million in additional sales.

Remember that the value of the traffic to YOUR Web site will

depend on several factors including what you sell, the quality

of your Web site, the size of each sales transaction and the 

popularity of the particular keyword/phrases you use.. 

DON'T HAVE A MARKETING STAFF OR ADVERTISING AGENCY AVAILABLE TO DO THIS WORK ?

Let Palms & Company Do this E-commerce Revenue Generation

work for you. You can reasonable expect us to generate $100,000

in sales for each $6,000 of advertising and marketing budget that

you make available to us. for this work

Please e-mail me and let me know your experiences

with the search engines and the new traffic you've seen.

Good search engine positions are both FREE and effective and therefore

well worth your attention. Just a few good positions in only a few search

engines will generate more profits than spending thousands of dollars in

banner ads, affiliates, and partners.

Common sense suggests that if you conduct a search for a product or

service, you're more likely to pay attention to the results of that search

than a banner ad commercial presented, unsolicited, above something else

that has your attention. People tune out banner ads. Remember index

advertisements are free, banner ads cost money.

Make your Web site look good

Make sure your site's content and layout is in good shape and

really looks good before submitting registrations and has the right 

html "keyword", "Description" and "Title" metatags.

Alphabetical Categories:

If you're actual company name is AAA Software, then great, you'll rank

high in the categories. However, if you're name is actually

something like Zebra Software, use an alias in registration, supported, if

called for, by a duplicate home-page with the alias that links to all other

pages of your other name on subsequent pages.

Spend some time examining your category choices and review Yahoo's

suggestions  

For example, irrespective of your company name, create a page with a

title like "20 Reasons to Put Your Business on the World

Wide Web". Numbers come before letters alphabetically, so

this title was right at the top of the category of Computers

| Internet | Business & Economics. They submitted not their

home page about their company's services, but a nice article

about 20 Reasons to put your business on the Web.

Write a quality, highly informative

article, guide, or reference document about something related

to your market niche. Try to be unbiased and provide useful

content. Have a discreet link to your home page for more information.

Submit that for registration to the indexes.

Make certain the article does not sound like a commercial for

your services. Do not even mention your company name in the

page, but have a subtle link to your home site somewhere embedded

in the text of the page. If I am hosting other site domains

I will link the article on that separate domain site, with

the discreet reference link to yours in the article. Visitors who are

excited about the article will follow the link. Yahoo may

judge the page as good, useful, and objective content and

add it to their index under the Title you suggest if it matches

the page's title. If they do, and you achieve a #1 or #2

position for that article/Web site, expect incredible amounts

of traffic.

Optimize keyword prominence and frequency

Some search engines will not index the contents

of your page. All keywords it searches on were submitted

by you in the Title and 25 word description you entered in

the Yahoo submit form. The key is to include crucial keywords

prominently and repeat them when possible.

Make your 25 words compelling!

Don't try to cram in so many keywords that your sentence

is not compelling to the reader. Some sites will

reject your registration if its simply a list of keywords and not a

sentence. Even if you're positioned higher than your competitor, if your

competitor's site description sounds more appealing, then what do you

think a potential client click on first? Spend some time off-line crafting

a sentence which sounds compelling. Have others look it over

if possible. Give them a reason to click on your link.  Don't Mention

a FREE service if you can avoid it . "Free" is a word people distrust

You should avoid including marketing slogans or superlatives such

as "The Best site on the Internet" or "We're the Number One

Dealer...", etc.

Title Tag Double Vision

For engines which index your entire page, "Title tags" play

a significant role in how "relevancy" is computed. Most engines

weight the keywords found in these Title tags more heavily

than the same words used elsewhere in your site. One technique

you can use to improve your position is to repeat your Title

Tag twice in your HTML code.

This does not appear to cause a problem with any of the browsers

I tried, including Mozilla, Netscape and Explorer. The second Title

tag is simply ignored by the browser. However, some search

engines will index all the words between the title tags for

both lines. This technique puts the phrases twice into your title

tag, improving relevancy for those search phrase/keywords.

Doubling the Title Tag is a bit of a hack, but it can be quite

effective with some engines.

If you're in the landscaping business in Seattle and your business name is  AnythingLandscaping DON'T

buy the domain name www.anythinglandscaping.com. People don't search for that word. They do search for Landscape-Seattle.com. If your truck already has, or your customers already know anythinglandscaping.com then simple make a home page for anythinglandscaping.com and link it to landscape-seattle.com. People don't search for just landscape.com which produces lanscapers from coast to coast and even further.