ocument Courtesy of Palms & Company Inc, Investment Bankers (1934-1997)

INDIVIDUAL & GROUP ACTION PLAN OF JARMILA HOTROVA

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INDIVIDUAL ACTION PLAN JARMILA HOTROVA

NAME OF PARTICIPANT: Jarmila Hotrova

COUNTRY: Slovakia

NAME OF TRAINING PROGRAM: Entrepreneurial Management and Executive Development

TRAINING DATE AT PALMS & COMPANY: Wednesday November 25th , 1997*

SIX MONTH TIME FRAME: June 17, 1998

Goal 1: Increase sales by $10,000,000.00

Strategy: Implement Web marketing - increase agent representation by 25

Key Points: training, manual, immediate website change

Time Frame: change 30 days - balance between 90 -180 days
Step Action Time-Frame Resources Available Resources Needed
1 website change 30 days existing offices and computer technician to modify, create mirror sites, key words for search engines and robots, html files for search access, and train web site manager. Coordinate with marketing director
2 manual 60 days none needed technician to prepare manual, including email marketing campaign to augment search engine results, teach use
of listservers, newsgroups and automatic trade notifications
to generate orders.
3 create web traffic 6 months existing offices and computer add one employee - Web site manager, train he or she to maintain traffic flow and maintain the web pages.
4 expand web site content 60 days data available convert brochures to .gif and .jpg files
add who, why how and what data
5 increase number of manufacturer's representatives 1 year existing offices
and computer		 add Manager of marketing representatives

Group Action Plan: Increase housing sales -Buchina Trade

Goal 2: Sale of 100 houses in 1998 $5,000,000

Strategy: Produce a video for each market using existing videos, and obtain free Televsion air time.
Investigate all international government sponsored housing programs within each market.
Contact all Fortune 500 companies which currently require housing within each market.
Create a unique mortage program to fit each market.

Key Points; Consumer abilty to afford the house is not the issue
The market is large enough to be accessed by more product exposure.
Product exposure does not have to cost anything.
Currency exchange would not be an issue

Time-Frame: 1 year

GROUP ACTION PLAN
Step Action Time Frame Resources Available Resources Needed
1 create the videos 6 months exisiting videos somone responsible for marketing to
television stations
2 Identify government financing and corporate
customers		 6 months none someone with access to
commercial intelligence.
3 create mortage system 2 years access to American
think tank		 Government cooperation
Integration with multinational financing
guarantees (EBRD)
Program design by Ms Hotrova
and think thank
4 Integrate with website marketing 3months existing office and computer corrdination with Goal 1
5 Integrate it with Manufacturer's
representative program		 6 months Existing programs Training
Palms & Company, Inc., Investment Bankers (1934-1997
Palms Bayshore Building, Penthouse Suite #408 at 6421 Lake Washington Boluevard Northeast, Kirkland (Seattle) ,
State of Washington, United States of America, 98033-6876
World Wide Web: URL: http://www.peterpalms.com
Phone: 1-425-828-6774 & 1-424-827-5528
Copyright 1995, Palms and Company, Inc.; all rights reserved;
email: palms@PeterPalms.com


* Total other training dates November 17, 1997 - December 17, 1997


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