IMPROVING THE CASH FLOW GENERATED BY WEB-PAGES
Know With Whom You Are
Dr. Palms E-mail
AFTER YOUR WEBSITE HAS GOOD "KEYWORD" HTML META-TAGS, WITH WHAT INDEXES SHOULD YOUR WEBSITE BE REGISTERED TO MAKE CERTAIN YOUR SITE CAN BE FOUND BY ANY INDEX THAT YOUR POTENTIAL CUSTOMERS ASKS ANY ONE OF UP TO 50,000 KEY WORDS.
Choose the right keywords for your website - Free top 500 keywords CLICK HERE
Want to talk with Dr. Palms ...Now!
Once you have completed the design of your good "keyword" HTML Meta-tags everyone of your potential customers will find you FIRST when they are searching for someone who sells what you provide, PROVIDING, you have informed the 14 major Search Engines and indexes what those keywords are by placing them in your html 'keyword" metatags (invisible to website visitors) and they appear as well in the text of applicable web-page. Those 14 search engines handles 95% of the daily traffic on the WWW of 341 million inquiries.
Avoid many of the thousands of other so called search engines offering you a "link". Visit the site before you provide your link and you'll discover many are nothing but chronological listing, on which the last listing is erased as each new one is added to the limited list,
That also means informing the trade-boards, list-servers, "links", web-crawlers, spiders, bots, robots, news-groups and search engines of your existence.
Which engines should I target?
How much is my traffic really worth?
How to achieve better visibility
Title Tag Double Vision
Banned from InfoSeek?
Yellow Page Troubles
WHICH ENGINES DO I TARGET?
With thousands of search engines on the Web today, it's obviously
impossible to achieve good search positions on all your keywords across
all these engines. Traditional thinking on the web is "The more engines
you submit to, the more traffic you get." This simply isn't true. In
reality, there are several critical factors which affect your search
engine traffic including:
a) Your position in the search engine's result list
b) The amount of traffic that search engine gets
c) Indexes are more important than search engines
d) trade-boards, list-servers and newsgroups and reciprocal
links on othe rnon-competitive sites are more important
in bringing your web-site to the attention of potential
customers than responses by search engines to inquiries made
by potential customers.
e) Is the search engine a consumer mall or an industrial OEM
and commodities resource catering to commercial commerce
f) Do you have "links" on other complementary but non-competing
As far as search engines are concerned, if you want to generate maximum
traffic in practical terms, focus on the TOP 14 engines. These
leading engines account for 95% of search engine traffic. If
you haven't achieved a good position in those key search engines, there's
little point in being listed well on the index that few web
users know exist, and even fewer have used.
Out of 30,000, I carefully select the 14 major indexes to register
with, according to industry category, product relevance and your defined
geographic marketplace. That can be accomplished for only $1500 to $6,000,
because I use customized software that automates many of the procedures.
If registered manually, one by one, it would cost $24,000 to perform this
registration process. Once done this advertising remains perpetually
visible to more than 300 million voters, whenever they use any one of
"keywords" that identifies you as the supplier. That's what makes the
Internet so revolutionary.
PREREQUISITES BEFORE REGISTRATION OF YOUR WEBSITE
HOW MUCH IS MY TRAFFIC REALLY WORTH?
Not all the different Search Engine's visitors are worth the same amount
of money to you in terms of sales they generate. A reasonable rule of
thumb is that initially you will generate $2 in sales annually for every
dollar you spend on the wages of a Search Engine Marketing (SEM)technician
to refine your website and place the free registrations. That can reasonably
be expected to grow to $16 in sales for every dollar of SEM budget by
the fifth year. A test budget of $1,000 to $3,000 will corroborate these
projections which remain valid as well for an annual budget of $300,000 for
$5 million in additional sales.
Remember that the value of the traffic to YOUR Web site will
depend on several factors including what you sell, the quality
of your Web site, the size of each sales transaction and the
popularity of the particular keyword/phrases you use..
DON'T HAVE A MARKETING STAFF OR ADVERTISING AGENCY AVAILABLE TO DO THIS WORK ?
Let Palms & Company Do this E-commerce Revenue Generation
work for you. You can reasonable expect us to generate $100,000
in sales for each $6,000 of advertising and marketing budget that
you make available to us. for this work
Please e-mail me and let me know your experiences
with the search engines and the new traffic you've seen.
Good search engine positions are both FREE and effective and therefore
well worth your attention. Just a few good positions in only a few search
engines will generate more profits than spending thousands of dollars in
banner ads, affiliates, and partners.
Common sense suggests that if you conduct a search for a product or
service, you're more likely to pay attention to the results of that search
than a banner ad commercial presented, unsolicited, above something else
that has your attention. People tune out banner ads. Remember index
advertisements are free, banner ads cost money.
Make your Web site look good
Make sure your site's content and layout is in good shape and
really looks good before submitting registrations and has the right
html "keyword", "Description" and "Title" metatags.
If you're actual company name is AAA Software, then great, you'll rank
high in the categories. However, if you're name is actually
something like Zebra Software, use an alias in registration, supported, if
called for, by a duplicate home-page with the alias that links to all other
pages of your other name on subsequent pages.
Spend some time examining your category choices and review Yahoo's
For example, irrespective of your company name, create a page with a
title like "20 Reasons to Put Your Business on the World
Wide Web". Numbers come before letters alphabetically, so
this title was right at the top of the category of Computers
| Internet | Business & Economics. They submitted not their
home page about their company's services, but a nice article
about 20 Reasons to put your business on the Web.
Write a quality, highly informative
article, guide, or reference document about something related
to your market niche. Try to be unbiased and provide useful
content. Have a discreet link to your home page for more information.
Submit that for registration to the indexes.
Make certain the article does not sound like a commercial for
your services. Do not even mention your company name in the
page, but have a subtle link to your home site somewhere embedded
in the text of the page. If I am hosting other site domains
I will link the article on that separate domain site, with
the discreet reference link to yours in the article. Visitors who are
excited about the article will follow the link. Yahoo may
judge the page as good, useful, and objective content and
add it to their index under the Title you suggest if it matches
the page's title. If they do, and you achieve a #1 or #2
position for that article/Web site, expect incredible amounts
Optimize keyword prominence and frequency
Some search engines will not index the contents
of your page. All keywords it searches on were submitted
by you in the Title and 25 word description you entered in
the Yahoo submit form. The key is to include crucial keywords
prominently and repeat them when possible.
Make your 25 words compelling!
Don't try to cram in so many keywords that your sentence
is not compelling to the reader. Some sites will
reject your registration if its simply a list of keywords and not a
sentence. Even if you're positioned higher than your competitor, if your
competitor's site description sounds more appealing, then what do you
think a potential client click on first? Spend some time off-line crafting
a sentence which sounds compelling. Have others look it over
if possible. Give them a reason to click on your link. Don't Mention
a FREE service if you can avoid it . "Free" is a word people distrust
You should avoid including marketing slogans or superlatives such
as "The Best site on the Internet" or "We're the Number One
Title Tag Double Vision
For engines which index your entire page, "Title tags" play
a significant role in how "relevancy" is computed. Most engines
weight the keywords found in these Title tags more heavily
than the same words used elsewhere in your site. One technique
you can use to improve your position is to repeat your Title
Tag twice in your HTML code.
This does not appear to cause a problem with any of the browsers
I tried, including Mozilla, Netscape and Explorer. The second Title
tag is simply ignored by the browser. However, some search
engines will index all the words between the title tags for
both lines. This technique puts the phrases twice into your title
tag, improving relevancy for those search phrase/keywords.
Doubling the Title Tag is a bit of a hack, but it can be quite
effective with some engines.
If you're in the landscaping business in Seattle and your business name is AnythingLandscaping DON'T
buy the domain name www.anythinglandscaping.com. People don't search for that word. They do search for Landscape-Seattle.com. If your truck already has, or your customers already know anythinglandscaping.com then simple make a home page for anythinglandscaping.com and link it to landscape-seattle.com. People don't search for just landscape.com which produces lanscapers from coast to coast and even further.
Want to Talk To Dr. Palms on the telephone NOW! click here
CAN YOU REALLY
RELY UPON PALMS & COMPANY?
You are One of the Who can. (World Population Counter)
Attention Brokers, Agents , Intermediaries , Mandates of Principals/Buyers
Go to TOP of this page
RETURN TO HOME PAGE
Palms & Company, Inc. Founded 1934 Palms Bayshore Building, Penthouse Suite #408 West Wing