The truth isn't elusive or difficult to express in the business world if

one has the courage to do it.

The World Wide Web is itself a metaphor--a decidedly mixed metaphor that

includes virtual places, portals, and mailboxes made of pixels instead of

aluminum. Email may be less tangible than a handwritten letter, but it's

far faster--and much more durable. So which is better? Which is more real?

To me, it is the source of the message that counts--and that will never

change.

In these days of rapid, radical, nonstop change, it is the enduring things

that are real. For example, in business, as in life, character matters. It

is real. So is integrity; it may be intangible (it can even be faked, for

a time), but that doesn't make it any less real.

Four decades into the digital revolution, we live in a world where every

sound and image can be manipulated by computers. That makes the potential

for deception quite high. But it doesn't change the fundamentals. Promises

are still only promises until somebody delivers the goods. That's still

what reputations are based on.

In the dot-com era, trust--the direct result of integrity and

reputation--remains critical. It too is real. The only difference now is

that reputations, which still take time to build, can be tarnished more

quickly. But that makes trust a more valuable commodity in the so-called

virtual world. I say "so-called" because the virtual world too has become

real. It is real because, once again, the source--a business--is what

counts, not the means.

Unfortunately, the Internet has been tainted by an air of unreality. It

may have something to do with the fact that a word plucked from the pages

of a sci-fi novel--the made-up term cyberspace--has become synonymous with

the Internet. (And it probably doesn't help that "consensual

hallucination" was part of author William Gibson's original definition.)

More likely, the Internet's otherworldly atmosphere has to do with the

valuation of dot-com stocks.

dot-com not only means selling goods and services over the Net but

in reality, it's a more cost-effective way to run nearly every aspect of

your company. It's all about moving business processes to open Internet

standards to streamline interactions with customers, suppliers, and

partners, and your own employees. We hear a lot about e-business and

e-commerce, but the extra "e" is redundant. It's as hard for me to imagine

business without the Net as homes without electricity or running water. It

can be done, but who'd want to? Companies that want to remain true to

their principles--and I hope that's all of them--must adopt the Net.

As for the actual Internet startups, the laws of gravity still apply.

Startups may put rapid growth ahead of profits for a time, but eventually

they will have to return to the true nature of business. They will have to

charge more than the cost of the goods and services they deliver, and make

a profit. They will have to add value to people's lives--same as always.

And they will have to be trustworthy, conduct their businesses with

integrity, and guard their reputations.

The great thing about Silicon Valley is that you can start a real business

on nothing more than an idea--and most of the companies start with the

idea of making a difference.

The companies that succeed will be the ones that make their ideas real,

that stand for what is true, and that employ great metaphors and analogies

to define their businesses and tell their stories. After all, cash and

coin notwithstanding, money itself is merely an agreed-upon representation

of that other great truth: value. And I can assure you, value is real.

CAN YOU REALLY RELY UPON PALMS & COMPANY?
You are One of the  Who can. (World Population Counter)

Can Palms deliver?

What is their track-record ?

How long have they been around?

Who is he anyhow? .

What does the Government think                     of his work

O.K. get a hold of Palms       No, we don't need Palms. Lets do it ourselves with in-house staff but lets get his entire database on CD and use it

Attention Brokers, Agents , Intermediaries , Mandates of Principals/Buyers

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