MORE ABOUT GETTING CUSTOMER REFERRALS FROM THE 10 LARGEST SEARCH ENGINES IN AMERICA WITHOUT REGISTERING OR PAYING FOR A LINK

1.  It took us 5 years $#00,000 to select all the right HTML "keyword" metatags and graphics before the search engines and directories sent 10 million visitors to our website

2. The search engines that handle 95% of the daily traffic on the internet are:
    MSN, Yahoo, Google, AOL, Ask Jeeves, LookSmart, InfoSpace, Netscape,    
    Overture (GoTo). But our site gets a lot of traffic as well from trade boards

3. There are 450 million key words and phrases in our database and we have used
     everyone applicable to the products to which we want to attract attention

4. Google and other search engines will even search by pictures and we have lots  
    of  them to meet searcher needs.

5. If your website isn't receiving inquiries, put a link on ours.

6. You don't even have to have a web page. a telephone and address will do

7. Don't spend time listing with hundreds of search engines. These 10 handle 95% of all the traffic.

9. Questions?  call 1 425 828 6774

10. Email your graphics files and text to:

Advertising@PeterPalms.com 

or send them in the mail, or give them to us over the telephone


WHY THE INTERNET HAS TOTALLY CHANGED THE WAY CORPORATIONS ARE ADVERTISING

 

Can one say that Internet has given birth to a new kind of marketing?

Yes. It has introduced a media which has replaced "cost per 1000 viewers" or "copies in circulation" with unlimited circulation. It has replaced monthly or daily dates on newspapers and magazines with perpetually in circulation copies/editions. Yesterday's space in a newspaper is worthless today. Yesterday's space on the URL of a web site is worth more than it was yesterday. Conventional advertising seeks the customer. E-commerce customers seek the product.

Telemarketing is replaced with reverse Telemarketing. Green cards are replaced by telecommuting off-site workers, as immigration becomes irrelevant. Middlemen, intermediaries, brokers, distributors, importers, agents, manufacturers representatives, and wholesalers are becoming expendable and perhaps superfluous or unaffordable.

Yet some still claim that the Internet does not have uniqueness in the
sense of permitting marketing strategies or tools that had never before been used.

The Internet is a medium vastly misunderstood, particularly by "Techies" and advertising executives, where people still imagine a domain name is important, or search engine ranking has an effect upon bottom line.Neither is true.

The greatest waste of energy is the belief that email "spam" is similar to postage free direct mail and desirable. Spam is a total waste of energy and time and very harmful to good will. Spam makes no one any money except those selling the email address lists. Banners also are destined to disappear soon, as users experience they are useless and that click rates" are irrelevant to the "bottom line". 

The same can be said for pay-per-click search engines, solo mailings, rented opt-in mailing lists, affiliate marketing, banner exchange, user tracking, 'cookies' and of course "buying presence" which all have particular appeal to the advertising executive looking for a larger vocabulary.

Some still think the new cliche inventions have value, referring to mass customization, the targeting of large numbers of (potential or actual) customers in a one-to-one fashion, with individualized offers, prices, messages, distribution channels etc. as if they had demonstrated bottom line effect.

Or they speak of auction sites, where prices are, in the economically most efficient way, matched to consumers' willingness to buy, as if consumersdetermined pricing.

Or they mention quicker, easier and more cost-effective distribution of data, ideas, books, music and other immaterial products on the net, facilitated by Internet payment systems, when that mirage is what is bankrupting Amazon.com

A number of billions are being transferred from one owner to another without any economic benefit to anyone but the recipient. None of these toys of the "Techies" , including

Fireworks,
Cold Fusion,
Windows NT,
SQL server,
ASP,
LiveWire,
Broad Vision,
Visual Studio,
Oracle,
cgi-bin files,
Java Script,
database driven website,
Access,
SQL server,
QuarkXPress,
HTML,
DHMTL,
XML,
Java,
VBScript,
SActiveX,
Perl,
CGI,
Sockets,
ISPAI,
NSAPI,

have anything to do with cash flow or bottom line. The bankruptcy trail of .COMs is the direct result of investors listening to engineers about marketing. So even the decision makers in management have changed with this new kind of marketing. But The Internet is here to stay and, if well conceived and managed, it will make the Fortune 100 of 2030.

What can the web do for a company from the marketing point of view?

The web can get people who read the URL to send money to people who own the URL. The objective of the web site is to stimulate this transfer of money. Unique features are that it is a newspaper and magazine that republishes itself daily for eternity with corrections and updates as needed, without printing or circulation costs and without requiring destruction of trees and with circulation always equal to the total population of the planet that has access to a monitor. The cost of printing one magazine is also the cost for printing 5 billion copies of the magazine. 

.COMs have realized their distribution and revenue objectives but not their expense and overhead objectives. What is going
wrong is that market size has been overestimated, factory design has been left to engineers instead of marketing executives; impulse buyer market size has been overestimated. overlapping markets sharing the same global customer bases has been ignored in budgeting the software and server.