IF YOU DON'T HIRE TELECOMMUTE OFFSITE WORKERS - DON'T EXPECT YOUR CUSTOMERS TO DO BUSINESS WITH YOU ONLINE.

I am a "Change Management Consultant" and have a successful track-record  that has inculcated an informed contrarian opinion about the sort of  marketing strategy that will work for a service (your product) directed at  creating an e-commerce business capability for you.  

I'd like to run by you, the way I look at e-commerce marketing work force strategy.

The advent of E-commerce has eliminated the need to move bodies. Now we  move minds. You are telling your customers that they  can buy  without either seeing or meeting them. You tell them that if there is something that they need all they have to do is communicate an understanding to you and you are correct.

And your viewpoint is also true of hiring your employees.

Selling your product, has also changed... as much as your product will change your customers business.

Selling is being replaced with description of a benefit.

Persuasion is being replaced by informing.

Cold calling is being replaced with list-servers, web-crawlers, spiders, robots, new-groups, trade sites, search engines and indexes.

Telemarketing--- is being replaced with reverse telemarketing.  

It is no longer efficient or productive to use bodies the way we used to and the turnover rate is too expensive compared to e-commerce alternatives, even if your marketing people are asked to pay their own training expenses and/or advertising budgets.

If you believe in the product you are marketing, that confidence can be reflected in the marketing method you select to inform potential users of its benefits. The work tasks of the workforce you are recruiting would be redefined, just as your product redefines your customer's businesses.

New product introduction requires a missionary work budget on your part and cannot be successfully funded by transferring to the workforce the role  of angel and venture capital investors of working capital for an advertising and marketing budget. To develop your product, your administrative and technical staff was and is being compensated from a  budget. E-commerce companies do not start-up on the basis of paying  payroll overhead from cash flow and neither can your marketing workforce.

You can check my philosophy by running it as a sample test program alongside your existing program for about $5,000 per month on a small model scale. It will generate about $1,000,000 in annual sales.

The idea of substituting commission salespeople for a lead and sales generating online marketing program just doesn't work. Especially when you can provide a truly professional website presentation to an unlimited number of people. Offering a commission is admitting your product or service doesn't fill a need on a competitive basis.

Substituting online advertising for salesmen makes a lot more sense than substituting for advertising with salesman.

Want to Talk To Dr. Palms on the telephone NOW! click here

CAN YOU REALLY RELY UPON PALMS & COMPANY?
You are One of the  Who can. (World Population Counter)

Can Palms deliver?

What is their track-record ?

How long have they been around?

Who is he anyhow? .

What does the Government think                     of his work

O.K. get a hold of Palms       No, we don't need Palms. Lets do it ourselves with in-house staff but lets get his entire database on CD and use it

Attention Brokers, Agents , Intermediaries , Mandates of Principals/Buyers

Go to TOP of this page